Famous or Infamous
Is the name of your school instantly recognizable? If so, it is either famous or infamous. Of the two, being famous is the only one better than being unknown. If a college has a bad reputation, it may in fact reflect on you. Schools that are famous can be a huge benefit to graduates; one that no one has heard of won't hurt, but a school with a bad scholastic reputation should be avoided.
Specialization
Some colleges are only well known for one course of study. This means it may have a bland, or even negative, reputation for other majors, while brandishing a great name in the area of your interest. If you are confident that the one specialty is for you, these schools are a great choice. Just make sure you do not end up at one of them studying outside their specialty.
Accreditation
This may be more crucial than any other factor. Is your college actually qualified to provide you a genuine education? There are many levels of accreditation, and each determines whether the institution is a university or simply a college. It also factors into the availability of a major in the subject you want, because a school must be accredited for each major. Even though its administration may claim to offer a "course of study" in your chosen field, it may not have the accreditation needed to offer that field of study as a recognized major.
How to Evaluate a College's Reputation
Evaluating a school's reputation is more an art than science. Ask older people you know what they think of the college and what it is best known for - then research what they tell you to ensure the accuracy of those comments. Speak with the school's own representatives about your questions or concerns, but don't necessarily embrace all you are told because they have incentive to position the school as positively as possible. Additionally, simply try researching the college via an Internet search engine to see what intriguing information pops up.
A school's reputation is perhaps the most important factor to consider when weighing the impact of your college on your future. If an employer believes you attended one that likely did not adequately prepare you for the job under consideration, it doesn't much matter in that situation whether you loved it and received a great education - it could still reflect poorly on you. Instead, you want the name of your school to help garner instant respect and admiration.
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